A clearer picture of every deal: The new Clozd + Gong integration

We’re excited to roll out major upgrades to the Clozd-Gong integration—built to make buyer feedback easier to access, act on, and trust.

If your team uses Gong, you know it’s great at capturing what happens during the sales process—what was said, when, and by whom. Clozd goes deeper. We uncover the why behind closed-won and closed-lost deals—straight from the buyer themselves.

“With Clozd, we're able to be very surgical in how we dive in,” said Shane Evans, chief revenue officer at Gong. “When we get to some of these decision points as a company, we’re no longer flying blind. We feel like we have a more comprehensive data set to look at.”

While we’ve had an integration in place, this release is a big step forward. With Clozd interviews now appearing in Gong timelines, Gong call data enriching your Clozd programs, and more automation on both sides, it’s never been easier to connect the full story of a deal—from first conversation to final outcome.

See Clozd interviews inside Gong's platform

Clozd interviews now appear directly in the Gong account timeline—alongside calls, emails, and every other touchpoint your team tracks. Each interview is clearly marked and easy to spot. When a rep or sales leader clicks into it, they’ll see the Clozd summary and key Decision Drivers right inside the Gong interface, with a link to view the full transcript and analysis back in the Clozd Platform.

This added visibility means Clozd interviews now show up in the same workflow sales leaders and reps already use to understand what happened in a deal. That context—straight from the buyer—is now part of the timeline, helping teams make better sense of how the deal unfolded.

Instead of relying solely on what was said in the calls or meetings you were part of, Clozd interviews add a layer of perspective you wouldn’t otherwise get. They capture what buyers shared after the deal closed—when there’s more distance, more honesty, and more context. Seeing that feedback show up in the Gong timeline gives reps and leaders a full view of the deal.

And when a deeper dive is needed—whether it’s understanding nuance in the transcript or identifying broader trends—everything is still available in full back in the Clozd Platform.

Get full coverage with Gong call analysis—then go deeper with Clozd interviews

Inside the Clozd Platform, every deal now includes a dedicated Gong tab where you’ll see all related sales call transcripts automatically imported and organized. But we’re doing more than just surfacing raw calls—we’re also analyzing them.

Clozd now applies the same structured analysis to Gong calls that we do for our interviews—for every deal in your program. This includes tagging Decision Drivers, surfacing key themes, and summarizing what happened. You’ll have easy access to insights across your entire pipeline, which helps your team move faster, spot patterns sooner, and scale feedback across the business.

Having access to Gong’s call recordings, though, only gives you part of the story. 

Buyers speak differently during the sales process than they do after the decision is made—especially when talking to a neutral third party. The candor and context we capture in post-decision interviews consistently reveal motivations and deal dynamics that didn’t show up on sales calls.

That’s why one of the most valuable parts of this integration is the ability to view Clozd interviews and Gong calls side by side. When both are available, you can see how the story evolves—what aligned, what shifted, and what only came out after the decision was made. It's a unique way to compare what buyers said in the moment with what they shared when they had more space to reflect.

By combining full pipeline coverage through Gong call analysis with the depth of Clozd interviews, your team gets a more complete picture of why you’re winning and losing—and how to take action on it.

Gong helps you find the right person to interview

If you’ve run a win-loss program before, you know one of the hardest parts happens before the interview even starts: figuring out who to talk to.

Too often, CRM records are missing the right contact—or they point to someone who barely touched the deal. That means your team has to chase down sales reps for help. Sometimes they don’t respond. Sometimes they just approve whoever’s listed. And while that’s happening, time is passing—and the odds of getting a response drop fast.

When outreach is delayed, participation rates plummet. And when you talk to the wrong person, the insights are weak. Either way, the quality and consistency of your program takes a hit.

This update helps to solve that. Clozd now uses Gong call data to identify who was actually involved in the deal—based on real participation in real conversations. Instead of relying on outdated records or the memory of your reps, you get a smarter, faster way to find the right person to interview.

This integration removes a major bottleneck and helps your win-loss program move faster—with better outreach, stronger response rates, and more meaningful feedback from the people closest to the decision.

Bringing it all together

The Clozd-Gong integration is more than syncing two tools; it’s about making it easier to understand your buyers—and easier to act on what they’re telling you.

Clozd interviews now live alongside Gong calls in the same timeline. Gong data helps you target the right buyers, even when CRM data falls short. And across every deal—interviewed or not—you get more visibility into why you win and lose.

Gong shows what happened in the moment. Clozd dives deeper to capture honest, objective feedback that helps you understand what mattered in the end. And together, they give you a more complete view of every deal.

If you’re already using both platforms, you can turn on the updated integration right now in your Clozd settings. And if you’d like help walking through the setup or exploring what’s new, we’re happy to connect.

 Talk with us →

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