Decision Intelligence, powered by purpose-built AI agents

You already have plenty of tools that tell you what your customers did.

Your CRM tells you which deals were won or lost. Your product data shows what customers use. Your renewal data tells you who stayed, expanded, or left.

But understanding why those decisions happened is much harder.

The real reasons behind customer decisions often surface in conversations your team doesn’t hear. Buyers don’t always share the full story with your sales or customer success teams, and getting beyond the surface requires thoughtful follow-up and context. And even when companies collect that feedback, making sense of it at scale requires significant time and effort.

Clozd is built to uncover that why.

Across the Clozd Platform, a team of purpose-built AI agents conducts interviews, transcribes conversations, organizes feedback, analyzes decisions, and surfaces the insights that matter most.

Together, they turn candid customer conversations into Decision Intelligence.

From customer feedback to action

The more customer feedback you collect, the more there is to learn—and the easier it becomes to miss something important.

The Insight Agent and Blind Spot Agent help teams identify what matters most and reveal what their other sources may be missing.

The Insight Agent identifies Insight Gems: specific, actionable follow-ups based on what your customers say. Each gem highlights an opportunity or risk tied to a deal, explains why it matters, provides supporting quotes from the customer, and assigns an owner responsible for taking action.

That makes Insight Gems different from the other ways Clozd organizes and analyzes feedback. Tags track mentions of specific topics. Decision Drivers identify the thematic reasons behind a customer’s decision. Insight Gems are the recommendation layer on top: They tell you what to do next.

For example, an interview might reveal that a lost buyer would reconsider if a particular product capability were added, that an existing customer has expressed interest in expanding to another team, or that something in the sales process created unnecessary friction. Rather than leaving that signal buried in a transcript, the Insight Agent can turn it into a clear follow-up backed by the customer’s own words.

And those actions don’t disappear into another report. A dedicated dashboard lets teams track and manage Insight Gems across their program, with assigned owners, collaboration notes, and notifications that help keep important follow-ups moving.

The Blind Spot Agent compares Clozd interviews with other data sources—including sales call recordings from platforms like Gong, Clari, and Chorus—to reveal what your team is (and isn’t) hearing.

It shows which themes appear across both sources, which insights surface in sales conversations, and which ones buyers only share in candid interviews with Clozd. That last category can be especially revealing: Our research found that 77% of the real reasons companies win and lose never show up in sales call recordings.

By identifying those blind spots automatically, this agent helps teams uncover important signals, perspectives, and patterns they might otherwise miss.

Together, these agents help teams get more from the feedback they’re already collecting—not just by processing more information, but by finding what matters within it.

Specialized agents across the customer feedback process

The Insight Agent and Blind Spot Agent are part of a broader team of purpose-built agents across the Clozd Platform. Each one brings specialized intelligence to a different part of the customer feedback process.

The Clozd AI Interviewer currently powers AI-assisted Flex Interviews, listening to each response and suggesting relevant follow-ups that help interviewers uncover more context and get closer to the real reasons behind a decision. And we’re expanding its capabilities to support fully AI-led interviews.

Once an interview is complete, our Transcription Agent turns the conversation into an accurate, searchable transcript.

From there, our Tagging Agent identifies and organizes relevant sections of feedback, making it easier to find recurring topics and explore what customers are saying across hundreds or thousands of conversations.

And our Decision Analysis Agent identifies the Decision Drivers that influenced each customer’s decision, helping teams move beyond individual anecdotes to understand the factors consistently driving wins, losses, renewals, churn, and other important outcomes.

The Insight Agent and Blind Spot Agent add another layer of intelligence—helping teams recognize what deserves attention and discover what they might otherwise miss.

Each capability has a specific job. Together, they turn individual customer conversations into structured Decision Intelligence.

Why purpose-built agents?

There’s no shortage of general-purpose AI tools that can summarize a transcript or answer a question about a document.

Truly understanding customer decisions, however, requires something more specialized.

Customer decisions are nuanced and multidimensional. A lost deal might involve pricing, product functionality, competitive positioning, an internal change at the buyer, and a dozen other factors. The reason entered in a CRM field rarely tells the whole story.

Getting to the real “why” requires thoughtful follow-up during the conversation. It requires understanding how different pieces of feedback relate to one another. And it requires distinguishing a meaningful pattern from noise.

That’s why Clozd’s agents are purpose-built for specific jobs within the customer feedback process.

Instead of asking one AI system to do everything, each agent brings specialized intelligence to a particular step. And because those agents work together inside the same platform, the output from one becomes useful context for the others.

The result is a connected system designed to move from customer conversations to actionable intelligence.

One platform—across the entire customer journey

That system becomes even more valuable when it extends beyond a single feedback touchpoint.

Clozd started with win-loss analysis, helping companies understand why buyers chose them—or someone else. But those aren’t the only customer decisions that matter.

• Why did a new customer struggle during implementation?
• Why is a customer growing dissatisfied six months into the relationship?
• Why did a customer renew but decide not to expand?
• Why did another customer churn?
• Which product capabilities matter most to the market?

Clozd helps teams capture and analyze feedback across these moments—from win-loss and onboarding to midpoint check-ins, churn analysis, product research, and market research.

The same platform can manage the logistics of collecting feedback, capture candid customer perspectives through AI or live interviews, analyze those conversations, and deliver the resulting insights through seamless integrations with Slack, Teams, your CRM, email, and more—or directly to your AI tools through the secure Clozd MCP.

That creates a growing body of direct customer intelligence that teams across sales, marketing, product, customer success, and leadership can learn from.

A growing team, working together

Clozd’s team of purpose-built agents will continue to expand.

As we introduce more specialized agents and capabilities, each one will add new ways to collect, understand, and act on customer feedback without requiring teams to rebuild the foundation underneath their programs.

Together, these agents make one historically difficult job much easier: understanding why customers make the decisions they do.

With purpose-built agents working together across the Clozd Platform, teams can capture more candid feedback, make sense of it faster, uncover insights they might otherwise miss, and know what matters—and what to do next.

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