What makes an effective win-loss report? Clozd has identified several effective strategies for organizing, examining, and presenting key findings from a win-loss program.

SaaS buyers are often first-time buyers. In this blog post Clozd founder Spencer Dent explores some of the tendencies of novice buyers and tips for selling effectively to them.

Many buyers lament the lack of connection with actual humans at SaaS companies. Jonathan Barlow explores the importance and impact of human touchpoints for SaaS solution providers.

In this blog post Clozd consultant Jonathan Stevens explores the benefits of win-loss analysis for investment banks, commercial banks, benefits providers, accounting firms, and corporate insurers.

Win-loss interviews serve as a rich source of competitive insights.

During a recent interview with Clozd, Sanjay Puri, the VP Product Marketing at Avalara, shared three simple but valuable tips for those looking to implement a win-loss interview program.

An effective win-loss program can be transformative for your organization. Jonathan Barlow explores 6 best practices that can help your organization drive adoption of win-loss insights.

One of the most important (and challenging) tasks while setting up your win-loss program is determining who you will interview and getting their contact information.

Pricing plays a large role on vendor selection. Clozd founder Spencer Dent explores some of these pricing trends.

When conducting win-loss interviews, is it better to take a blind or non-blind approach? This blog post explores the merits of both methodologies.

“How many win-loss interviews should we conduct?” It’s an important question without a simple answer. To get to the best answer for your organization, here are some factors to consider.

An effective win-loss program can often seem daunting and difficult. Let’s explore these common win-loss roadblocks and learn the best strategies for avoiding or overcoming them.

Where win-loss analysis becomes really powerful is when you begin to tag and track themes across interviews. This allows you to see what you’re doing well and what you’re doing poorly.

No two win-loss interviews are exactly alike; but, in our experience we’ve found that there are 5 simple strategies that, when put into practice, will help you get the most out of each interview.

The Pragmatic Marketing framework is the de facto standard for training product professionals since 1993. One of the practices encouraged and promoted by the framework is win-loss analysis.

Clozd diagnoses the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." Here's a checklist for assessing the health of your business.

Our in-depth conversations have yielded insights on what a buyer really means when she says “the price was too high.”

How to think about sample size considerations when it comes to win-loss analysis. Conducting buyer interviews on every sales opportunity is probably unfeasible, so how many should you do?

The 13 must-haves in a third party win-loss analysis provider when you realize CRM data just isn't enough to form a successful go-to-market strategy.

We’ve learned that when analyzing wins and losses in a complex B2B sales environment, surveys pose some unique challenges. Consider these challenges before you begin a buyer survey initiative for win-

When conducting B2B win-loss analysis, there are three common data sources that companies typically turn to—but what is the best source of win-loss data?

Essential tips for becoming an effective product marketing manager, based on the principle of Essentialism from Greg McKeown's book, Essentialism: The Disciplined Pursuit of Less

"Is it important to interview clients?Can we survey them instead? What's wrong with analyzing the data that's already in our CRM?"

A successful win-loss program needs a simple, effective strategy for sharing the findings with all the key stakeholders across the business.

Why do customers pick you vs. your competitors? Having an accurate, articulate answer to this question is the cheat code to hockey stick growth.