What does VoC stand for?

VoC stands for Voice of the Customer. In B2B organizations, it represents the strategic discipline of capturing, analyzing, and acting on buyer feedback to align product, sales, marketing and services teams with actual market needs rather than internal guesswork.

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REVIEWS
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Clozd gave us insights into the "why" we were winning deals."

Ike Nwabah | VP of Marketing

tableau
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Outstanding means of understanding why you win and lose."

Tripp R. | Global Competitive Insights Manager

tableau
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Depth of knowledge we could unever achieve on our own."

Gary C. | VP of Product Marketing

tableau
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Reviews G2 Badge Logo
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

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Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

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It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

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