What is a VoC strategy?

A VoC strategy is a systematic approach to capturing and utilizing feedback from prospects and customers to drive business outcomes. A robust strategy combines quantitative data (surveys) with qualitative depth (Customer feedback interviews) to uncover the root causes of buyer behavior.

More on customer feedback
right arrow
REVIEWS
quote

Clozd gave us insights into the "why" we were winning deals."

Ike Nwabah | VP of Marketing

tableau
Read review
arrow right black arrow right
quote

Outstanding means of understanding why you win and lose."

Tripp R. | Global Competitive Insights Manager

tableau
Read Review
arrow right black arrow right
quote

Depth of knowledge we could unever achieve on our own."

Gary C. | VP of Product Marketing

tableau
Read Review
arrow right black arrow right
Reviews G2 Badge Logo
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

Read more reviews
Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

Read more reviews
It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

Read more reviews
clozd logo
linkedinyoutube linkfacebook
©2026 Clozd Inc.
Company
About Usarrow right
Careersarrow right
Talk With Usarrow right
Log Inarrow right
Resources
FAQ: How To Do Win-Lossarrow right
VoC Feedback FAQsarrow right
GDPR Compliancearrow right
Privacy Policyarrow right
Terms Of Usearrow right
Win-Loss Content
Learn Win-Loss: Resourcesarrow right
Win-Loss Analysis Guidearrow right
State of Win-Loss Analysis Reportarrow right
The Four Pillars of Effective Win-Lossarrow right
Customer Feedback Touchpointsarrow right
Company
About UsCareersTalk With UsLog In
Resources
Win-Loss GuideGDPR CompliancePrivacy PolicyTerms Of Use
Popular Blog Posts
Learn Win-Loss: ResourcesWin-Loss Analysis GuideState Of Win-Loss Analysis ReportFour Pillars Of Effective Win-Loss
©2025 Clozd Inc.
By continuing to browse our site, you consent to our use of cookies. Privacy Policy
Accept