What is the difference between CX and VoC?

The difference is that VoC is the insight while CX (Customer Experience) is the execution. VoC provides the raw intelligence—via interviews and surveys—regarding what customers need and why they feel a certain way. CX is the holistic experience the company delivers across all touchpoints based on those insights. You cannot deliver an effective CX strategy without the foundational truth provided by VoC data.

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REVIEWS
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Clozd gave us insights into the "why" we were winning deals."

Ike Nwabah | VP of Marketing

tableau
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Outstanding means of understanding why you win and lose."

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could unever achieve on our own."

Gary C. | VP of Product Marketing

tableau
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Reviews G2 Badge Logo
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

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Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

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It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

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