What is the voice of the customer feedback?

Voice of the Customer (VoC) feedback is the collective insight derived directly from your market, serving as the source of truth for business strategy. It moves beyond internal assumptions by capturing data through various channels: qualitative feedback, live and asynchronous customer interviews, churn analysis, customer satisfaction surveys (NPS/CSAT), and support interactions. Effective VoC feedback focuses on the why behind buyer decisions, not just the what.