Tips, strategies, and insights to boost your win rate

After conducting thousands of interviews, we’ve developed strategies to allow participants to provide feedback in a way that strikes the right balance between structure and flexibility.

At the Product Marketing World series of events, Clozd has administered a poll to attendees to find out the current state of win-loss analysis at their respective organizations.

During a recent webinar, three Competitive Intelligence professionals from Tableau, VMware, and Zuora shared insights on the bankable value-adds of a third-party win-loss interview program.

During a recent webinar with Clozd, Josh Ellars shared four tips for sales leaders who are looking to leverage win-loss analysis to improve sales performance.

What is win rate, how do you calculate it, why is it important, and how can it impact your business? To understand how to understand and improve win rate, check out this article.

There are 3 channels or sources of win-loss insight: CRM data, sales team feedback, and buyer feedback. The three sources aren’t created equal, but there can be value in all of them.

Losing a potential sale is different from seeing a long-time customer walk away. Churn interviews explore the deeper perspectives of users who decide to terminate their relationship with you.

While most clients engage Clozd for win-loss analysis, there are several unique applications for our interview services that have helped clients answer critical business questions.

Much more goes into a win-loss interview than the actual interview. Learn about the critical processes — before and after each interview — that can make or break your win-loss interview program.

What makes an effective win-loss report? Clozd has identified several effective strategies for organizing, examining, and presenting key findings from a win-loss program.

SaaS buyers are often first-time buyers. In this blog post Clozd founder Spencer Dent explores some of the tendencies of novice buyers and tips for selling effectively to them.

Many buyers lament the lack of connection with actual humans at SaaS companies. Jonathan Barlow explores the importance and impact of human touchpoints for SaaS solution providers.

In this blog post Clozd consultant Jonathan Stevens explores the benefits of win-loss analysis for investment banks, commercial banks, benefits providers, accounting firms, and corporate insurers.

Win-loss interviews serve as a rich source of competitive insights.

During a recent interview with Clozd, Sanjay Puri, the VP Product Marketing at Avalara, shared three simple but valuable tips for those looking to implement a win-loss interview program.

An effective win-loss program can be transformative for your organization. Jonathan Barlow explores 6 best practices that can help your organization drive adoption of win-loss insights.

One of the most important (and challenging) tasks while setting up your win-loss program is determining who you will interview and getting their contact information.

Pricing plays a large role on vendor selection. Clozd founder Spencer Dent explores some of these pricing trends.

When conducting win-loss interviews, is it better to take a blind or non-blind approach? This blog post explores the merits of both methodologies.

How many win-loss interviews should we conduct?” It’s an important question without a simple answer. To get to the best answer for your organization, here are some factors to consider.

An effective win-loss program can often seem daunting and difficult. Let’s explore these common win-loss roadblocks and learn the best strategies for avoiding or overcoming them.

Where win-loss analysis becomes really powerful is when you begin to tag and track themes across interviews. This allows you to see what you’re doing well and what you’re doing poorly.

No two win-loss interviews are exactly alike; but, in our experience we’ve found that there are 5 simple strategies that, when put into practice, will help you get the most out of each interview.

The Pragmatic Marketing framework is the de facto standard for training product professionals since 1993. One of the practices encouraged and promoted by the framework is win-loss analysis.

Clozd diagnoses the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." Here's a checklist for assessing the health of your business.