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Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.
Learn the keys to designing a world-class win-loss analysis program including the importance of executive sponsorship, a neutral, third-party, balanced sampling, and more.
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Don't rely on your sales team for unbiased feedback about your buyers—they will be wrong more than half the time. For feedback about how buyers perceive your business, go straight to the source.
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Calculate the potential ROI of a comprehensive win-loss analysis program—including win-back opportunities, increases to win rate, and more.
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