Win-loss programs by Clozd.

We conduct in-depth interviews with the decision-makers at your won and lost accounts.

Over time, we'll uncover key trends and insights about how and why you win and lose.

We'll help you instill the learnings across your org so you can foster alignment, learn faster, and win more.


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Clozd experts will develop a unique program plan, interview guide, and sampling strategy tailored to your business.

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A dedicated Clozd consultant will conduct, record, transcribe, tag and summarize each in-depth interview.

We'll deliver crisp reports highlighting key themes, competitive insights, sales and product scorecards, and more.

We'll leverage innovative technology and services, like ClozdPortal, to drive adoption and action.


"A formal and rigorous win/loss analysis program enables better segmentation, product strategy choices and sales enablement . . . Those that take a more comprehensive approach have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates."

Todd Berkowitz
Research Vice President

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Want to learn more about programs, pricing, or best practices?
Let's chat. Submit this form and we'll respond within 24 hours.

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The Guide

Understanding why you win and lose, from the buyer's perspective, is core to driving greater sales effectiveness. Check out our guide to win-loss analysis here: