Win-loss programs by Clozd.

We conduct in-depth interviews with the decision-makers at your won and lost accounts.

Over time, we'll uncover key trends and insights about how and why you win and lose.

We'll help you instill the learnings across your org so you can foster alignment, learn faster, and win more.


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Clozd experts will develop a unique program plan, interview guide, and sampling strategy tailored to your business.

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A dedicated Clozd consultant will conduct, record, transcribe, tag and summarize each in-depth interview.

We'll deliver crisp reports highlighting key themes, competitive insights, sales and product scorecards, and more.

We'll leverage innovative technology and services, like ClozdPortal, to drive adoption and action.


"A formal and rigorous win/loss analysis program enables better segmentation, product strategy choices and sales enablement . . . Those that take a more comprehensive approach have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates."

Todd Berkowitz
Research Vice President

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Curious about programs, pricing, best practices, or something else? Let's chat. Submit this form and a Clozd consultant will contact you within 24 hours. 

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1881 W Traverse Mountain Pkwy Suite E #550
Lehi, UT 84043

(650) 394-7917


Our Blog

Visit our content rich blog that offers thought leadership, best practices, case studies, and more from the Clozd team.


Best Practices

Understanding why you win and lose, from the buyer's perspective, is core to driving greater sales effectiveness. Check out our guide to win-loss analysis here: