The Pragmatic Marketing framework is the de facto standard for training product professionals since 1993. One of the practices encouraged and promoted by the framework is win-loss analysis. Check out this article from the Pragmatic team that outlines some of the critical best practices to follow for effective win-loss analysis.
How does your existing win-loss program stack up? Find out now.
The win-loss diagnostic is a short online assessment that rates your existing win-loss program. Fill out the assessment to get an instant, personalized report detailing how your win-loss program is performing against the four core competencies of transformational win-loss analysis.
Are you looking to build a business case for implementing win-loss analysis at your company? One helpful resource is the Gartner report entitled, "Tech Go-to-Market: Three Ways Marketers Can Use Data From Win/Loss Analysis to Increase Win Rates and Revenue" by Todd Berkowitz. This blog post provides a quick summary of the findings.